When we talk about “the pitch” people often tune out, thinking it’s something relevant only to marketers and advertising agencies. It isn’t, and “the pitch” is relevant to everybody. That’s right, at all levels of all organisations pitching is an essential skill.
What is “The Pitch”?
The pitch is quite simple. It’s the act of promoting something through the use of persuasive argument and relevant demonstration. When you think about that definition, you understand the scope of “the pitch”.
Sure, the first thing that springs to mind is a salesperson with a flipchart trying to sell you something. While it’s true, that’s a pitch, it’s not the only example. Think about implementing a large scale change program to your organisation. That’s also a pitch. How about trying to obtain the board’s buy-in for a new venture? They’re all pitches.
Why is “The Pitch” Relevant to me?
Now that we all understand what “the pitch” is, it’s simple to see how everybody needs to have pitching skills. Make no mistake, that’s everybody.
“The pitch” is the difference between seeing your ideas come to fruition, or having them languish tucked away in the back of your mind. It’s really that simple. Without the skills to pitch your ideas, you’ll be forever relegated to doing what other people think is the right thing.
This applies equally to everybody, from entreprenuers, through directors, all the way to front line staff. If you can’t sell your ideas, you aren’t worth the money you’re paid.
How Do I Improve my “Pitching” Skills?
If you’re not yet an expert at “the pitch”, don’t worry. There are a number of ways to improve in this area. Not all of them are expensive, but most take time.
Firstly, delivering an effective “pitch” relies on effective communication skills. Any improvement in communication skills will be beneficial. Investigate improving your speaking skills through your local Toastmasters International chapter, for example.
Secondly, consider that “the pitch” involves sales techniques, regardless of what and to whom you are pitching. Seek out opportunities to improve your sales knowledge and techniques. Consider a coaching engagement to help you improve your abilities in this area. Feel free to contact me for help in that area.
Finally, perfect your skills by delivering “the pitch” as often as you can. Recognise when you’re trying to sell somebody on an idea, and really take note of how you go about pitching it. The more often you do so, the better your results will become.