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Should you change culture or process?

Posted by Daniel Rose - October 7, 2010 - Blog

There’s always been a lot of talk about how hard it is to change the cul­ture within an organ­i­sa­tion. It’s true. It’s not the sim­plest thing to do. This is pri­mar­ily because of peo­ple. Peo­ple are the ves­sel that cul­ture grows in.

So, why does that make it dif­fi­cult? Peo­ple also hap­pen to rep­re­sent the biggest obsta­cle to change. There’s a large num­ber of peo­ple to con­vince, please, and engage, each requir­ing a dif­fer­ent strat­egy. That alone makes chang­ing cul­ture a huge job, most attempts at which fail.

Let’s con­sider for a moment why we want to change the cul­ture. A great num­ber of organ­i­sa­tional ele­ments rely on a healthy cul­ture. Think of strat­egy, effi­ciency, com­mu­ni­ca­tion, knowl­edge trans­fer. Is there another way, aside from culture?

How about process. Process is some­thing that is, usu­ally, com­par­i­tively easy to change. For exam­ple, we can remove lev­els of bureau­cracy in approvals processes, we can decen­tralise man­age­ment, and we can elim­i­nate all man­ner of over­heads. All with a much smaller depen­dency on con­vinc­ing and engag­ing staff.

I’m not say­ing cul­ture never needs to be changed. What I am say­ing is that you need to think very care­fully about whether that is really what is needed. Are there eas­ier ways to accom­plish your objec­tives? If so, work on those first.

Buffer
Change management, Communication, Culture, Structure

4 comments on “Should you change culture or process?”

  1. Mitch says:
    October 9, 2010 at 10:04 am

    Very inter­est­ing take here, Daniel. I think com­pa­nies need to deter­mine whether it’s process or cul­ture that needs to be changed. How­ever, I’ll also say that to affect cul­ture changes one has to change their processes as well, whereas chang­ing processes could leave every­thing else the same. To me, you can teach peo­ple how to answer the phone more pro­fes­sion­ally, but that’s only a super­fi­cial change, and if noth­ing else is fixed then you’ve just wasted your time.

    Cul­ture change always starts at the top, then with man­age­ment in gen­eral. If those peo­ple never change for the bet­ter, the com­pany will find a way to implode until true and good lead­er­ship comes along.

    • Daniel Rose says:
      October 11, 2010 at 8:01 pm

      Hi Mitch, Thanks for your com­ment.
      I think you’re entirely cor­rect that cul­ture flows from the top. You’re also spot on that to change the cul­ture you need to change the processes. That’s the beauty of it — if you take smaller steps chang­ing processes, it grows and changes the cul­ture to suit.
      In unre­lated news, I sub­scribed to your blog the other day!
      Daniel

  2. Mitch says:
    October 23, 2010 at 1:01 am

    Good stuff Daniel; I appre­ci­ate that. One thing I’ve also seen every once in awhile is a lower level man­ager with good skills influ­enc­ing a team in a pos­i­tive man­ner, and some­one else see­ing that and decid­ing to try to copy it. Doesn’t hap­pen often if an orga­ni­za­tion is defec­tive, but oth­er­wise it’s like a mini grass­roots movement.

    Oh, just so you know, I didn’t get a noti­fi­ca­tion that you responded to this post; I just hap­pen to come back. You might need to check your set­tings on that one.

    • Daniel Rose says:
      October 23, 2010 at 10:45 am

      Thanks Mitch, I’ll check into the set­tings for that.
      You’re right about the grass­roots type effect. Real lead­ers (regard­less of their heirar­chi­cal posi­ton) often have that legit­i­mate level of influ­ence over peo­ple, con­tri­bu­tion to that pos­i­tive, flow on effect.

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