So many companies these days develop products that mimic or mirror the functionality of already existent products. It’s as though they are trying to catch the wave of success by screaming “me-too!”
Truly successful companies, and individuals, differentiate their offerings. They make their product or services stand out. For example, Alan Weiss made a brilliant career out of being a contrarian. In fact, one of his brands is exactly that – the contrarian.
The point is, if you want to be truly different from the competition, you can’t stand out by blending in.