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Generational Management is a Bad Idea

Posted by Daniel Rose - February 17, 2011 - Blog

The gen­er­a­tion gap is a topic that seems to be con­tin­u­ally bounced around. Whether you’re talk­ing about “Baby Boomers”, “Gen­er­a­tion Y”, or even the lat­est “iGen”, we’ve heard it all before.

We all know that “Gen­er­a­tion Y” are the tro­phy gen­er­a­tion, right? They expect the world and move on if they don’t get it. Noth­ing like “Gen­er­a­tion X”, or are they? Every day, in almost every work­place peo­ple from all gen­er­a­tions exhibit a great many char­ac­ter­is­tics which are stereo­typ­i­cal of other generations.

Putting peo­ple into neat cat­e­gories might sound fine, but it rarely works effec­tively. Theres a sim­ple rea­son for that. Take every­body born in a cer­tain year and label them “Gen­er­a­tion Y”, treat­ing them all the same in your par­tic­u­lar gen­er­a­tional man­age­ment style. Some peo­ple don’t fit the stereo­type, and won’t respond to the same style. It’s a lit­tle like tak­ing every­body of a par­tic­u­lar race and treat­ing them differently.

Now obvi­ously that;s not exactly the same, and it’s def­i­nitely not prac­ticed. Why, then, is doing it based on age appro­pri­ate? Why should a poor per­form­ing, self­ish “Baby Boomer” be treated any dif­fer­ently to a mem­ber of “Gen­er­a­tion Y” with the same atti­tude? That’s not going to result in an effec­tive work­force, and it cer­tainly won’t be moti­vat­ing anybody.

Instead of gen­er­al­iz­ing, treat peo­ple based on real, observ­able behav­iours. Don’t slap them all with the same coat of paint and expect them to toe the line. Peo­ple are, of course, indi­vid­ual, and they respond to being treated as such.

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