I actually read this book quite some time ago, but I took another look again recently, and it’s still spectacular. Gavin Lucas and Michael Dorrian have done an exceptional job with this one. The book is, of course, Guerrilla Advertising: Unconventional Brand Communication.
As the name suggests, it’s all about advertising in unconventional ways, which often results in greater exposure for less expenditure. The kind of thing where you put people out to work the streets, rather than put an advertisement in a newspaper.
It’s not the type of book you pick up and read from cover to cover. It’s the kind of book you keep on your coffee table, flip it open and look at one of the deliciously glossy pages telling the stories of various brands. Some of them I’ve seen before, such as the somewhat infamous MSN campaign, “It’s Better With the Butterfly”. Others I hadn’t seen before, such as the 3M Safety Glass campaign, where money was enclosed in a bus stop “AdShel”.
Even if you’re not involved in advertising or marketing, this book makes for an interesting look into the way advertising is moving. It’s interesting to look at this book and think about how social media is going to change the way guerrilla advertising into the future. If you’re looking for a good coffee table type book, look no further! Head over to Amazon.com and snap this one up.