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Why limit your sales to cash only?

Posted by Daniel Rose - August 9, 2010 - Blog

Today I went down to the local food court and again noticed some­thing that con­fused me. A large num­ber of retail­ers are still dis­play­ing signs advis­ing that they accept “cash only”. This isn’t new. It hap­pens every few weeks that I go to buy a cof­fee, or lunch, or some­thing else, and I’m told “sorry, we only take cash”.

What I find so con­fus­ing is that a mer­chant facil­ity doesn’t cost much, in the grand scheme of things. I mean, in real­ity it’s prob­a­bly four trans­ac­tions a month before you’ve cov­ered your cost.

It’s incred­i­bly odd. If these small retail­ers really want to play in the big leagues, they need to stop reject­ing cus­tomers. There’s a rea­son McDonald’s, Tar­get and all the other major play­ers accept card payments.

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Management, Planning, Small business

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