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Top three stages of business to use business coaches

Posted by Daniel Rose - June 15, 2010 - Blog

Coach­ing is vital to reach­ing your busi­ness goals. It allows your staff to develop, and as a con­se­quence your busi­ness can develop. There are cer­tain sit­u­a­tions in which coach­ing really excels, and really must be employed.

One such sit­u­a­tion, per­haps the most reward­ing, is that of the tal­ent or skills short­age. When tal­ent is not avail­able, or com­mands a huge pre­mium, coach­ing your inter­nal staff can allow you fill more spe­cialised roles. It’s a great way to expand the skills of your work­force in general.

Another impor­tant time for coach­ing is dur­ing times of organ­i­sa­tional change. Coach­ing is then used as a tool to craft the exist­ing work­force to meet the new, chang­ing work require­ments. It’s a dif­fer­ent angle from the more proac­tive devel­op­men­tal con­sult­ing, but it’s the same concept.

The third most impor­tant sce­nario is that of poor per­form­ing employ­ees. I’m not usu­ally one to focus­ing too much on improv­ing poor per­for­mance, it’s usu­ally bet­ter to focus on improv­ing the good – it achieves more. How­ever, poor work per­for­mance is an ideal time for coach­ing, just don’t let it get out of hand. It needs to be timely, and it needs to be based around clearly artic­u­lated per­for­mance goals.

There are many, many more sce­nar­ios where coach­ing can be utilised, but those are my top three. As always feel free to con­tact me if you think coach­ing might ben­e­fit your organisation.

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Coaching

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