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Daniel Rose’s three top tips for effective individual objectives

Posted by Daniel Rose - July 19, 2010 - Blog

Every­body knows that per­for­mance man­age­ment is impor­tant. What many peo­ple do not under­stand is that per­for­mance man­age­ment absolutely must be based on fair, mea­sur­able and pur­pose­ful objec­tives. With­out that, you can’t really expect any kind of per­for­mance. Even if you could, how would you know?

For what­ever rea­son, many organ­i­sa­tions pay lip ser­vice to per­for­mance man­age­ment. Man­agers and staff don’t col­lab­o­rate to develop clear objec­tives, and con­se­quently per­for­mance is not really man­aged at all. The “annual review” process is treated with dis­dain, and the process repeats year after year.

What if it worked dif­fer­ently? What if per­for­mance man­age­ment wasn’t a painful waste of time with­out any real results? Per­for­mance man­age­ment can be dif­fer­ent, and it should never be a waste of time – if it is, why bother? So, with­out any fur­ther adieu, here are my three top tips for effec­tive objec­tives for individuals.

1. Start at the Beginning

Begin plan­ning for your objec­tives by review­ing and under­stand­ing your work groups oper­a­tional plan. By that I don’t mean a high level organisation-wide oper­a­tional plan. I mean the oper­a­tional plan for your team. If you don’t have one, you need one.

Your oper­a­tional plan dri­ves your work groups tasks and projects, and should indi­cate how these will be mea­sured. It prob­a­bly even con­tains con­tain group wide objec­tives. From this plan you can begin to form indi­vid­ual objectives.

2. Break Down Group Objectives

Armed with an under­stand­ing of your plan, you can begin to break down each group objec­tive into smaller parts, each part becom­ing an indi­vid­ual objec­tive. In some cases, an entire group objec­tive may become an indi­vid­ual objective.

The impor­tant thing here is that indi­vid­ual objec­tives com­bine to con­sti­tute group objec­tives. In this way, each indi­vid­ual con­tributes to the groups more gen­eral goals. There should never be an indi­vid­ual goal that does not cor­re­spond to a group level goal.

3. Link Met­rics at Each Level

The final tip for effec­tive indi­vid­ual objec­tives is to ensure that met­rics for per­for­mance are con­sis­tent at each level. It is impor­tant that per­for­mance of the oper­a­tional plan be acheived by per­for­mance of indi­vid­ual plans. Fail­ure to do so risks the moti­va­tion of staff and, in some ways, cul­ture of the organisation.

For exam­ple, if a team of staff work towards and acheive their groups oper­a­tional objec­tives, but fail to meet indi­vid­ual per­for­mance objec­tives, there is likely to be dis­con­tent. There­fore, it is extremely impor­tant to ensure that met­rics are devel­oped that echo the group plan.


While these tips are use­ful, they aren’t all there is. Set­ting objec­tives also requires ref­er­ence to, and acknowl­edge­ment of, the indi­vid­ual. There needs to be an open and frank dis­cus­sion with employ­ees about how they can best meet oper­a­tional plans, and what they need to do so. Happy planning.

Management, Performance management, Planning

4 comments on “Daniel Rose’s three top tips for effective individual objectives”

  1. used cars toronto says:
    July 21, 2010 at 4:43 am

    This is really cool daniel! Thanks for updating!

  2. Exhibition Banner Stands says:
    July 23, 2010 at 3:19 am

    You need to have an effec­tive per­for­mance man­age­ment sys­tem in place to really make it successful.

  3. Visitors medical insurance says:
    July 27, 2010 at 11:59 pm

    This is good way to plan indi­vid­ual and team objec­tive and mea­sure it.

  4. 360 Degree Feedback says:
    August 3, 2010 at 7:18 pm

    A key part of objec­tive set­ting is to ensure that peo­ple have the right skills to be able to achieve their objec­tives — 360 Degree Feed­back is a great way to do this.

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